Hi. I’m Fernanda and I like solving problems through digital products. :)

I'm a part of the Strategy team at Huge Inc, where I act as Product and Business Strategist.

For the past 4 years, I've collaborated with international teams in San Francisco, Washington DC, Rio, Singapore and New York, where I'm currently based.

I've been researching the rise of messaging apps and implications and opportunities for businesses. I've spoken about it at SxSW in Austin, at The Conference in Malmö, and written about it at The Harvard Business Review.

I ride my bike everywhere, I'm not a big drinker and my favorite band is Coldplay.