Hi. I’m Fernanda. :) I’m a digital strategist and experience designer.

I strive to create digital products that leverage companies’ capabilities while delivering simple and elegant experiences to users.

Recently I returned to Rio from a six month assignment in San Francisco where I got to experience firsthand the innovations that come out of the Silicon Valley.

I’m a part of the Strategy and UX team at Huge Inc, where I’ve worked as a Product Strategist and Interaction Designer on major projects across offices.

While still in university, I was a part of the team that outlined the digital strategy that turned Rock in Rio into the biggest music festival in the world on social media.


  • User Interviews
  • Stakeholder Interviews
  • Field Research
  • Card Sorting
  • Persona Development


  • Product Strategy
  • Product and Feature Roadmap
  • Social Media Strategy
  • Content Strategy
  • Consumer Journey
  • Product Management

Experience Design

  • Wireframing
  • User Flows
  • Information Architecture
  • Tech Annotations
  • PrototypingI’m currently working on my front-end developing skills through online and on-campus classes.

Say Hello.