Hi. I’m Fernanda and I like solving problems through digital products. :)

I'm a part of the Strategy team at Huge Inc, where I act as Product and Business Strategist.

Recently I returned to Rio from a six month assignment in San Francisco where I got to experience firsthand the innovations that come out of the Silicon Valley.

Next March I'm giving a talk at SxSW about the future of Messaging as a CRM platform. Come say hi.

My expertise is in Product Management and solving Business problems, and I also have experience in UX.

I ride my bike everywhere, I'm not a big drinker and my favorite band is Coldplay.