Hi. I’m Fernanda and I like solving problems through digital products. :)

I'm a part of the Strategy team at Huge Inc, where I act as Product and Business Strategist.

For the past 4 years, I've collaborated with international teams in San Francisco, Washington DC, New York, Singapore, and Rio, where I'm currently based.

Last March I gave a talk at SxSW about the future of Digital Marketing through Messaging. My research on the subject has also been published at The Harvard Business Review.

My expertise is in Product Management and solving Business problems. I also have experience in UX.

I ride my bike everywhere, I'm not a big drinker and my favorite band is Coldplay.